This latest acquisition by Deloitte is interesting - to a casual observer it might seem unusual that an 'accountancy' firm should buy a creative marketing agency. It is actually not dissimilar to recent acquisitions by other professional services firms seeking to expand their offering and in particular grow their presence within the marketing services space. It also serves to illustrate the value of creative, broad research and thinking when considering who the potential buyers might be for a business..
Deloitte Digital, the creative consulting unit of Deloitte, has acquired Stockholm-based creative agency Acne, the latest in a series of acquisitions aimed at helping the firm grab a larger portion of marketers' budgets. Acne was founded in 1996 and has worked with clients including IKEA, Spotify and H&M. The creative agency gained attention this summer for creating a humorous ad for the Swedish home-furnishing retailer in response to luxury brand Balenciaga making a $2,145 version of IKEA's iconic blue reusable bags. Deloitte Digital now plans to hire around 80 new employees across northwest Europe, with 40 of those based in the U.K., doubling the size of Acne's current team. Deloitte Digital has also appointed one of Havas London's former executive creative directors, Andy Sandoz, as a partner and chief creative officer to lead Deloitte's creative services in the U.K.